WE ARE RIDERS

Our "Ride All Year" stories capture our drive to ride, regardless of the conditions. Explore our ride stories, portraits, and reportages, celebrating the authentic moments that fuel our unwavering passion for cycling, all year round.

#rideallyear

SNOW ALARM

The story of two riders who didn’t hesitate. They found freedom in the frost and turned a snowy day into an unforgettable session.

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SOCKS LINEUP

Wearing the right cycling socks is essential for keeping your feet comfortable and healthy during your rides.

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BIB TIGHTS & WINTER BIBS LINEUP

Gender specific tights for the cold and wet. Do you prefer with or without padding?

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HOW TO PLAN A WIN

Two riders spills the reality checks from their day in the forest - one wild ride through Grib Forest. This is the Gribben Gravel race report.

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RED ROADS

In search of simple, satisfying greatness, we're four riders crossing the bridge from Denmark to Sweden in a Panda 4x4 and a VW. Bikes in the back.

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JERSEY & JACKETS LINEUP

Functionality before fashion, but our Scandinavian style is always present. Find your favourite.

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Waterproof your offroad

It’s field test day! Learn about the perfect couple and how we ´use & abuse´ to make the best functional gear.

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No cutting corners

From his home in Copenhagen, nothing stops him—not darkness, cold, or rain. No excuses, just unyielding resolve. Lorenzo always rides out, never missing a training day.

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WARMERS LINEUP

Warmers are thermal wraps, as they envelop
key areas like arms, legs, or knees, protecting muscles from the cold and helping to maintain flexibility.

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Conquering the trash mountain

Crazy cycling community seeing opportunities where there are none.

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inventions & Evolutions

Join our R&D team for an exclusive look at the new entries in the AW24 collection

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No Plan B

Gabriele Andrasiuniene and Nikoline Splittorff take on he Swiss Epic 2024.

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HANSENS GRAVEL RACE

Picture this: a cycling event where the toughest decision isn’t navigating the terrain, but choosing between ice cream, chocolate, or milkshakes.

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DOUBLE TROUBLE TWINS

The Janmart brothers took on Europe's biggest and most prestigious race: The Traka 200.

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MILLIES EVERESTING

27 laps of the same climb, to reach the elevation gain of the height of Everest, on one of the longest nights of the year.

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DAN ERIK + NORDIC 2

Dan Erik is a prime example of a ride rider who embraces harsh winter conditions and turns them into quality ride experiences. His winter training rides include speeding across frozen lakes, navigating local deserted backroads and climbing hairpin ascents.

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TOBIAS + HURRICANE 2

Tobias, a rider for whom a cycling adventure doesn't need to be a fareaway, spectacular journey. Everyday expiditions to his local areas with outdoor coffee stops are part of his go-to enjoyments as a cyclist.

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eva + insulator 2

Eva is known in the cycling world for her outstanding results in ultra-races. Nowadays, between a busy work life and parenting duties, it’s short and punchy rides that most often find their way into her busy schedule.

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