Communications Specialist

Are you a natural storyteller with a passion for cycling and sports marketing? 

We’re looking for a Communications Specialist (Copenhagen - on location) to strengthen GripGrab’s voice across PR, brand storytelling, and strategic written content. This role is ideal for someone with a passion for crafting compelling narratives, building media relationships, and shaping the brand’s communication across multiple touchpoints.

Key Responsibilities

1.    PR and Media Relations

  • Develop and execute PR strategies to enhance GripGrab’s presence in cycling and sports media.
  • Build and maintain strong relationships with journalists, editors, and key media outlets.
  • Write and distribute press releases, media kits, and company news to maximize coverage.
  • Identify opportunities for media features, interviews, and partnerships that align with brand goals.

2.    Content Creation and Storytelling

  • Write engaging blog articles and editorial content that bring GripGrab’s story to life.
  • Develop and refine the brand’s tone of voice to ensure consistency across all written communication.
  • Collaborate with internal teams to create brand-aligned storytelling that resonates with the cycling community.

3.    B2B and Brand Communication

  • Craft professional and engaging B2B communication materials, including presentations and partner updates.
  • Support sponsorship and ambassador programs with clear, brand-aligned messaging.
  • Ensure all external-facing communication strengthens GripGrab’s brand identity.

4.    Newsletter and Social Media Copywriting

  • Write compelling email newsletter copy that engages and informs GripGrab’s audience.
  • Support social media storytelling by crafting select captions and micro-content that align with larger campaigns.
  • Work closely with marketing and design teams to ensure messaging consistency across all digital channels.

Key Qualifications

We’re looking for someone who can combine strategic thinking with creative execution:

  • Experience: 3–5+ years in PR, communications, or content creation, ideally within cycling, sports, or active lifestyle industries.
  • PR Expertise: Proven ability to build and activate press and media relations.
  • Exceptional Writing Skills: Strong copywriting and storytelling abilities with experience in newsletters, blogs, and B2B communication.
  • Strategic Brand Thinking: Ability to craft and refine a distinct tone of voice for the brand.
  • Cycling Passion: A deep understanding of cycling culture and the ability to communicate authentically to the audience.
  • Portfolio: A selection of written work showcasing PR efforts, editorial content, and brand storytelling.

Why Join GripGrab?

At GripGrab, we believe that great storytelling is at the heart of great brands.

For 25 years, we have been dedicated to developing premium cycling accessories that help riders perform at their best - no matter the conditions. With a growing presence in pro cycling, sponsorships with elite teams like Visma | Lease-a-Bike, and an ambitious content strategy ahead, we are investing in building an even stronger connection with the global cycling community.

As a Communications Specialist at GripGrab, you will have the opportunity to shape how we tell our story to the world - through media relations, brand storytelling, and strategic communication efforts.

If you’re looking for a role where you can combine your passion for cycling with your expertise in communications, this is your chance.

Ready to ride with us? Send an email including your motivational letter and updated resume to GripGrab CMO, Christian Hermansen at chhe@gripgrab.com. We accept applications in English only, please.

Application deadline is 28th of February 2025, so don't miss your chance to be part of the GripGrab adventure!